MAINSTREET MICROFINANCE BANK
Better Banking for Everyone.
The Bank Better campaign from Mainstreet MFB was premised on the fact that no matter who you are or what you do, you can get closer to your dreams with a Mainstreet loan, investment or savings product.
better banking for everyone.
Everyone deserves an opportunity to live a life of financial ease. The Mainstreet BankBetter digital campaign was designed around the brand message of getting the target audience to take one step closer to the life of their dreams with a Mainstreet loan, investment or savings products. Our mandate was to drive customer acquisition and immediate adoption of their financial services products.
Services
- Digital Media Planning and Buying
- Digital Campaign Strategy and Execution
- Social Media Management
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Lead Generation and Customer Acquisition
- Digital Video Production.
The Power of Influencers
Influencers played a huge part of the campaign. We partnered with celebrity influencers representing each segment of the target audience (Single, Married, and with children) and covering the Northern and Southern zones in Nigeria
Every woman should have a choice
The #BeLydiaSmart Campaign campaign helped us raise awareness about family planning and the Lydia IUD, as well as helped in educating the audience and driving IUD adoptions amongst the target audience.
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