hero lager beer
Embracing our Identity.
The story of Hero Lager beer cannot be told, without referencing the call to own and embrace one’s identity. The brand seeks to promote and encourage the appreciation of who you are as an individual and where you come from.
A HERO'S STORY.
A hero’s story is never fully told. To showcase the rich culture and heritage of the south eastern people of Nigeria and to encourage the target audience to be proud of their origins and of their native names, the campaign ‘’Aha Gi Efula’’ - May your name never be lost birthed.
may your name never be lost
A name isn't just a name, it's a symbol of identity, of history, and a mandate to create a legacy. A legacy that will live on. We created an online destination where the audience could engage with the brand around the meaning of their names
the apprentice's story