DKT INTERNATIONAL NIGERIA
Leveraging Influencer partnerships to drive IUD adoptions in Nigeria.
DKT International Nigeria is one of the largest private providers of family planning and reproductive health products and services in the developing world. It is an innovative and adventurous social marketing NGO that promotes family planning, HIV/AIDS prevention and improves people’s lives.
Saying no to unplanned pregnancies.
With the rate of unplanned pregnancies in Nigeria by single and unmarried women, most women are limited with their choice of contraception.
DKT International Nigeria, an international NGO that promotes and provides family planning, reproductive health and HIV prevention products and services; launched a new product in Nigeria ''Lydia IUD'' - a long term contraceptive.
They needed an agency to creatively communicate with their audience and drive adoption.
Services
- Digital Media Planning and Buying
- Digital Campaign Strategy and Execution
- Social Media Management
- Influencer Marketing/Management
The teasers
Influencers played a huge part of the campaign. We partnered with celebrity influencers representing each segment of the target audience (Single, Married, and with children) and covering the Northern and Southern zones in Nigeria
The Power of Influencers
Influencers played a huge part of the campaign. We partnered with celebrity influencers representing each segment of the target audience (Single, Married, and with children) and covering the Northern and Southern zones in Nigeria
THE LYDIA ADVANTAGE
Influencers played a huge part of the campaign. We partnered with celebrity influencers representing each segment of the target audience (Single, Married, and with children) and covering the Northern and Southern zones in Nigeria
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