AIICO Pension is a pension fund administrator (PFA) with over 10 years of experience. We were tasked to develop a mobile app that helps customers stay up to date with their account.
AIICO Pension is a pension fund administrator (PFA) with over 10 years of experience. We were tasked to develop a mobile app that helps customers stay up to date with their account.
We did an in-depth research of the pensions industry in Nigeria, who the target audience is and the likelihood of adoption. After which we came up with four (4) main objectives which the app has to achieve for it to be adopted and generate ROI for AIICO pensions. The key objectives were; Engagement, Value creation, Leads & sales and brand equity for AIICO.
Another aim was to design & develop an app that can combat the issue of mobile App redundancy especially brand apps. The features have to be able to keep users engaged and actively using the app by weaving it into their day to day routine through its features, design, and functions.
We looked through the client’s brand guide and chose the elements that defined the brand. With some slight tweaks, we were able to get the right use of colours and fonts for the app.
We created unique segments in the app that will aid user engagement and satisfaction. With the use of wire frames we made it easy to navigate the app.
With the development of the AIICO Mobile App, we were able to offer the following features and functionalities to adequately meet the needs of their target audience.
This contains the primary app functions which are to: keep customers up to date on their Retirement savings account, chat with a Customer Care Agent and find the nearest AIICO branch when a need arises.
A custom planner and daily agenda for planning and living a well-designed life; making sure you don't forget or skip your daily goals with a personalized P.A reminding you of your set goals for the day, the ones you've done and the ones you are yet to do.
This section of the app is the fun part of the app where users fill it with what they want their retirement to look like. Things like what type of car they want to drive, lifestyle, vacations and so on.
With the current amount of money remitted as pensions monthly and the retirement age, the app gives an estimate needed to be remitted monthly for retirement. A percentage increase will be suggested to users with an RSA while for non customers, an onboarding will be generated to get their details.
We created a tailored stream of contents for the app users. These contents are based on interests varying from sports, news, arts and culture selected by the users upon signing up for the app.
This is the core of the app, users are asked to fill in basic information about themselves like age, pension remitted monthly, retirement age and so on to determine how much they would have at retirement.
We also developed an interactive and fully responsive mobile app for AIICO that embodies a unique array of features that resonate with the needs and lifestyle of its clients.