Digital Transformation will drive growth in a recessed economy.

Alexander Edem , Digital Marketing Strategist.

Posted in #Insights

on February 23, 2017

Digital transformation speaks to the accelerated transformation of business activities, processes and competencies to fully leverage the changes and opportunities that digital technologies bring.

Digital technologies and the way we use them will forever change the way we do business. The pace at which digital technologies are impacting both our personal and work lives are happening at an accelerated pace, unfortunately, this pace of growth does not match the transformations going on internally within organizations.

Digital transformation speaks to the accelerated transformation of business activities, processes and competencies to fully leverage the changes and opportunities that digital technologies bring, however digital transformation aren’t only restricted to disruptions and technology, in a broader sense can also refer to changes within societies, governments and institutions and how organizations can adapt to these changes to survive.

At the cornerstone of digital transformation is Leadership, leadership plays a pivotal role in engineering transformation across business processes, models and ecosystems and the outcomes can be felt across marketing, human resource, customer service etc.

Organizations that are looking to embrace digital transformations will quickly realize that these activities will be the drivers for growth for their organizations, irrespective of current economic conditions; key transformation areas include.

CULTURE.

Organizational culture will shape mindsets, behaviours and belief-systems and will be pivotal to embracing transformation as well as openness to digital opportunities across board, many organizations, even those that are consciously making efforts at digital transformation still find that culture is a key ingredient to embracing digital transformation, having the right culture will not only accelerate the transformation process but will enable company wide involvement in innovation and growth.

STRATEGY.

Next to organization culture is having the right strategy to meet short, medium and long term goals, an effective strategy will determine and prioritize goals as well as seek digital opportunities that will help to realize these goals, a focus on customer needs as well as attention to the overall customer experience can quickly separate forward thinking organizations from their competition and place them squarely on the path to growth.

Central to having an effective strategy is also the speed of innovation, how quickly can your organization go from ideation, to build, to launch and execution, companies that will do well in transformation must be willing to overcome the initial resistance and must embrace the failure to succeed mentality.

 

ORGANIZATION.

The building blocks of an organization’s digital transformation will be seen in its processes, structure and talent. Having the right digital talent will be key in executing on effective digital strategies across departments within an organization. The role of leadership here will be key to ensuring that the right systems, trainings and collaborations exist to enable adoption and execution on digital opportunities.

 

 

CAPABILITIES.

Capabilities will help guarantee effective execution on digital opportunities and strategy, the tools, systems, technology and digital talent that an organization has will help accelerate the transformation process.

A first step will be to understand your current organizational capacity level and undergo a needs assessment as to what requirements your organization will need for its transformation, this will be followed up by a deepening of in-house capacity through constant training and collaborations across departments as well as leveraging on cutting edge technology to guarantee efficiency and marketplace advantage.

 

 

Alexander Edem

Alexander is a digital native, a deeply experienced digital marketing/communications professional with extensive experience in creating impactful digital marketing campaigns.

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